About

Made in Tel Aviv & Based in Berlin, Roy Alfia aka RoyaL Fia is a Music producer, composer and vocalist.

Roy Alfia became an LGBT icon in Israel when he presented his first song ‘LOLLIPOP’ in 1998. The song was played in every club/bar and The Pride Parades, made it to the radio, television and even became the intro tune of the #1 LGBT radio show from Jerusalem ‘Planet Noga’. The song was officially released in 2020.

After Roy Alfia already made his reputation in Tel-Aviv’s night scene, working with DJs and performers, he became an integral part of the TLV’s Soundtrack. The Make A Wish Foundation issued an album release featuring known Israeli DJs & Producers such as Offer Nissim, Henree and many more, to raise funds for children with terminal diseases. RoyaL Fia was featured in this album with 2 songs.

Since 2015 living in Berlin, Roy Alfia is now producing songs not only in English & Hebrew, but also in German, Italian & Spanish. Roy managed to create a buzz and became “the talk of the day” as he initiated a calling to Germany’s biggest star Herbert Grönemeyer, in a very unusual way. His campaign made Roy Alfia known not only in the streets of Berlin, but also wide across the media world – from the biggest newspapers and magazines to radio and TV.